Microsoft's Social Network Buy
As largely expected, Microsoft bought Yammer, a social media player. This is not like Bing, which is 100 percent going up against Google. While Yammer does compete against Facebook for consumers, let's face it, that ship really has sailed.
I think Microsoft bought Yammer far more because it can be used for enterprise social networking. Those steeped in the Microsoft product line may remember that Microsoft, through SharePoint and other tools, offers social networking, but this requires lots of software licenses and even more IT elbow grease. Yammer is much more quick and dirty. Redmond can up sell you on SharePoint later.
Posted by Doug Barney on 06/27/2012 at 10:36 AM