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Deleting Diskeeper, Installing Condusiv

Recently a group of Redmond magazine editors interviewed Jerry Baldwin, who took over at Diskeeper as CEO about a year ago.

Where Diskeeper was very much a California company, Jerry is very much a New York born-and-bred kind of guy.

Baldwin looked around and saw a company that hadn't changed much in recent years, perhaps even decades. Highly successful, it wasn't anywhere near realizing its full potential.

So Baldwin went through the company, which I always thought was terrific (they won the Redmond  Readers' Choice Awards as many times as anyone), and reorged each department.

He also looked at the company's mission. Diskeeper, formerly Executive Software, named itself after its main product, a hard drive defragger for PCs and servers. Baldwin saw more, and is reshaped the mission towards IT operational efficiency and hardware longevity.

To match the new mission comes a new company name: Condusiv. While that will take some getting used to, I'm looking forward to see what new areas Baldwin addresses.

To show there is much more to life than defrag, Diskeeper, I mean Condusiv, just announced a new version of Undelete for file recovery. This version is supposed to be easier to use, less IT skill needed and can restore multiple version.

If I lose a Word file (and who hasn't) I can recover the exact version I really want to recover. Of course, Word should do that, but it clearly doesn't.

In addition to showing off Undelete 11, Condusiv will demo Diskeeper V-locity 3 for virtual environments.

And perhaps most important, Condusiv is trying to get IT pros used to its new name!

Posted by Doug Barney on 05/09/2012 at 1:19 PM

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Reader Comments:

Fri, May 11, 2012 Vaxman2

I've always preferred PerfectDisk from Raxco to Diskeeper, err Condus(whatever it's now called)..

Wed, May 9, 2012

Look, I've been following this company for years, and the way I see it in this case - change is good! The name Diskeeper says just that and nothing more. The company makes more then just Diskeeper and therefore the name should reflect that. Cheers Mr. Baldwin - I'm excited to see what's next!

Wed, May 9, 2012 NJPCUG

Good Product- keep the same name diskkeeper. It has been a standard for years a known name and product people look for the name of a good product. Only change it if you are going to make a suite of good tools.

Wed, May 9, 2012

The name change reminded me the history: Borland -> Inprise -> Borland, which provided one lesson, i.e. identity loss when a company throws its most precious asset, i.e. brandname.

Wed, May 9, 2012

A change for the purpose of change and out of no reason.

Wed, May 9, 2012

Overpriced products that perform functions that the OS should so on it's own.

Wed, May 9, 2012

New name, but are they still a Scientology front?

Wed, May 9, 2012

I hope he did a better job of re-organizing the company than he did coming up with the name. Regardless, the DiskKeeper product is a great product.

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