Barney's Blog

Blog archive

Microsoft Market Grows, Marketers Shrink

Microsoft is a marketing machine. In fact, it is so powerful it thinks it can make do with fewer cylinders. This 12-cylinder beast won't exactly turn into a four-cylinder Pinto. Instead, a small number of jobs will be jettisoned as the company tries to simplify its organization.

You might be tempted to think that all this talk about simplification is just PR double-talk (and maybe it is). But a company as large as Microsoft surely has more useless layers than a Kim Kardashian wedding cake. My guess? Microsoft marketing won't skip a beat.

So far it doesn't seem that more than the 200 or so employees rumored to be let go are involved.

My high hopes aside, it is still sad in the economy to see anyone lose a job. Thank goodness it still has around 90,000 workers to pitch in.

Posted by Doug Barney on 02/08/2012 at 11:56 AM


Reader Comments:

Thu, Feb 9, 2012

Hope it has more to do with the fact that their marketing stinks and they now realize it.

Wed, Feb 8, 2012 Eric

I wonder if this has anything to do with the end-of-life campains for the Kinect and Windows Phone projects. The rumored buget for the project was massive.

Add Your Comment Now:

Your Name:(optional)
Your Email:(optional)
Your Location:(optional)
Comment:
Please type the letters/numbers you see above