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Why Can't Microsoft and VMware Just Get Along?

The last VMworld show I attended in Las Vegas was packed with customers, and full of spankin' new products. Microsoft was on the verge of really pushing Hyper-V and had attractive young lasses passing out free poker chips promoting the new hypervisor.

VMware was none too pleased.

The bickering over shows continues and is actually typical of how competitors treat each other. Microsoft doesn't always make it easy for competitors to make a splash at shows such as Tech-Ed. So I guess it is only fair VMware won't let Microsoft show off Hyper-V since it is a direct competitor. That leaves Microsoft in a paltry 10x10 booth where it is only showing off Azure.

Is it fair to exclude your competition from your show, or does it do attendees who pay top dollar a disservice. You tell me at dbarney@redmondmag.com.

Posted by Doug Barney on 08/25/2010 at 1:18 PM


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Reader Comments:

Wed, Aug 25, 2010 EdW Fort Wayne

I guess I don't understand the problem. If you go to a show hosted by VMware, you expect to see stuff from VMware and it's partner network. I certainly don't expect VMware to invite it's direct competitors to their show. I wouldn't expect to see the big representation from LINUX, Oracle, VMware, Citrix, Novell or IBM at a Microsoft Show with competing products. Remember, it's their show, subsidized by their marketing $$$.

Wed, Aug 25, 2010 Dan Iowa

Ha ha ha ha ha... Wait wait... spend money to go visit an advertisement? Aha ha ha ha ha ha.... ROFL!

Wed, Aug 25, 2010 mike Price pittsburgh

This is why I do not spend the money to go to trade shows any more.

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