The Vista Effect
That's how much revenue the "ecosystem beyond Microsoft" can expect
to gain from every $1 that Redmond makes on Windows Vista in the United
States this year, according to a white paper from Framingham, Mass.-based
research firm IDC.
All told, that ecosystem -- which includes the Microsoft partner community
-- will sell $70 billion worth of Vista-related hardware, software and
services in 2007, the report estimates. That sales figure is about 18
times the amount projected for Microsoft's first-year revenues from Vista.
As a result, "for every dollar of Microsoft Windows Vista revenues, other
companies make $18," the December 2006 report states.
Because of their specialized focus, training and certification, Microsoft
partners can expect to reap an average of $2.50 more per dollar of Microsoft's
Vista revenue than non-partner companies will make, IDC says.
While the Microsoft-sponsored study focused only on the United States,
other IDC research found the same trends in Europe.
Anne Stuart, the former executive editor of Redmond Channel Partner, is a business technology freelance writer based in Boston, Mass.